Email Marketing

Emails have been used in the market since the late 1970s. Nearly 320 billion emails are sent daily and will soon cross the 350 billion mark. 

The first email generated sales of more than $10 million. Since then, email has emerged as one of the effective channels of marketing. However, email marketing has evolved over the years, and what process worked a few years ago is no longer in the market.

Social media & messaging apps have disrupted email marketing, but it is still a significant contributor to building a community & getting results.

Email Marketing is a strategic approach to sending emails containing quality content to your audience and potential customers. Email marketing can be a powerful tool when done right, as customers don’t give their information quickly. Furthermore, it is the most budget-friendly way to promote your products/services as the ROI through email marketing is the highest compared to all other online marketing strategies.

Yes, you heard it right. Email marketing can generate revenue of more than 4000% on your investment. In addition, it is the most effective way to build solid customer relationships as it uses a targeted approach.

But not every email marketing strategy is a success. The best email marketing strategy involves:

• Creating a segmented audience list.
• Personalization.
• Using specific subject lines.
• More straightforward templates.

Each business must create and maintain a segmented list for the audience, making the marketing approach more straightforward for targeting your audience. Segmenting your audience list will get you more open rates, leads, transactions, and revenue.

Personalization does not mean sending an individual email to each customer. Instead, it is a specific way of using your segmented audience data to create personalized messages. For example, a simple personalization starts with using the customer’s name on the subject lines.

Always use clear, actionable, personalized subject lines that align with the email’s body; the call to action should steer your customers to a specific offer.

Emails should be made as simple as possible, and try to customize your emails as mobile-friendly as most of the emails read are on mobile devices.